Beeline Bikes Rebrands as Beeline Connect

SaaS Platform Expansion Benefits All Bicycle Industry Players by Linking Riders to Retailers and Brands

Los Gatos, Calif., (February 27, 2020) – Beeline Bikes announced today that it is rebranding as Beeline Connect to more accurately reflect its position as the leading software as a service (SaaS) provider in the bicycle industry, connecting riders, independent bicycle retailers, and bicycle brands across the U.S. The company plans to launch new pricing and products in time for the spring riding season.

Founded in 2013 as Beeline Bikes, a mobile bicycle shop business, Beeline was acquired by Accell Group in March 2018 and was subsequently sold in October 2019 to a Silicon Valley-based investor group led by Ken Crafford, founder and CEO of StrataFusion Group.

“When we acquired Beeline last October, we found a solid management team and a strong technology platform, but confusion existed in the marketplace as to whether Beeline Bikes was a bicycle company competing with bicycle brands or still a mobile bicycle shop business competing with retailers,” said Crafford. “We have worked quickly to ensure the strength of our technology and are rebranding as Beeline Connect to communicate that we exist to connect riders, retailers, and brands.”

The Beeline Connect SaaS platform makes it simple for bicycle retailers to offer their services to riders through online scheduling and fulfillment of bicycles and bicycle components purchased online. Riders may buy bicycles online for fulfillment through their local independent bicycle retailers and schedule service appointments on the retailers’ own websites or through

Company President Peter Small commented, “Over the next 60 to 90 days, we will implement a number of major expansions to our products and platform, as well as updated pricing, which will provide an even more compelling, cost-effective and flexible service structure for our retail and brand partners.”

John Short, chairman of Beeline Connect, was excited to announce the rebranding. “It is critically important that our retail and brand partners clearly understand that we are not a competitor, but rather the bicycle industry’s version of OpenTable, connecting riders, brands, and retailers for the benefit of all parties.”

Some 320 independent retail locations in 85 of the top 100 bicycle markets in the U.S. use Beeline Connect’s proprietary SaaS platform to connect riders with 14 bicycle and component brands. The company expects to add more than 10 additional brands and service all 100 of the top U.S. bicycle markets in 2020. The updated flexible contract and new pricing structures will be particularly attractive to retailers looking for new riders and additional revenue sources to build their businesses.

About Beeline Connect
Founded in 2013, Beeline Connect’s SaaS platform has facilitated more than 35,000 fulfillments and service appointments for riders booking service or buying bicycles and bicycle components online. Beeline Connect provides seamless, real-time service and fulfillment scheduling at all touchpoints of the consumer journey for the benefit of riders, retailers, and bicycle and component brands. Beeline Connect’s proprietary software provides plug-and-play solutions for Shopify and SmartEtailing, and the company’s sophisticated technology team co-develops complex integrations for leading ecommerce and ERP platforms.

Media Contact:
Peter Small

Beeline Connect is changing the bike industry by enabling a best-in-class rider experience

Riders: Find your local bike shop. Our nationwide network of local bicycle retailers services bikes of all types. Connect with your local bike professionals here.

Shops: We provide the tools you need to thrive. Beeline Connect’s innovative technology platform merges the best of online convenience and personal, hands-on service. Backed by a team with years of bike industry know-how, Beeline Connect helps you deliver best-in-class customer service to more people.

About Beeline Connect Software

The Beeline Connect software platform provides bicycle retailers with online scheduling and management tools to help acquire new riders, manage their operations more efficiently and provide an unmatched rider experience.

It also connects brands, bicycle retailers, and riders via a fulfillment network that includes Amazon and Pure Cycles as well as a growing list of other brands.

Learn more about Beeline Connect Software.